About Coach Axis

One platform. One community. Every coach, every club.

Coach Axis helps clubs, coaches and community groups take bookings, collect payments and manage members, all in one place. It's built for the people who run things locally: the tennis club, the music tutor, the village hall, the Tuesday-night yoga class.

Why we started

Local clubs and groups are run by people who give up their evenings to keep them going. Too much of that time goes on admin: chasing subs, juggling bookings by text, reminding people to renew, keeping the spreadsheet up to date.

Coach Axis began in racket sports, where we saw how much time coaches and club volunteers lost to it. We soon realised the same problem was everywhere: in village halls, choirs, scout groups, yoga studios, running clubs and tutoring. So we built one simple platform that works for all of them.

What we believe

You should only pay when you get paid.

There's no sign-up fee and no subscription. We take 5% of the payments you collect through Coach Axis, and if nobody pays you, you pay nothing. We only do well when you do.

Simple beats clever.

Volunteers and busy coaches don't have time to learn complicated software. Setting up courts, rooms, classes or sessions should take minutes, and booking should take your members seconds.

Safe by design.

Many of the groups we serve work with children and young people. Safeguarding is built into how Coach Axis works, from parent accounts linked to children through to how we handle data.

Local first.

The groups we're building for are the heart of their communities.

Who we are

Coach Axis was founded by Tom Peeke (CEO) and Simon Parker (Director), and is based in Cheltenham.

We're a small, growing team who care about grassroots sport and community life, and we're building Coach Axis with the people who'll use it. Our first founding members will help shape what we build next.

Coach Axis Limited is part of Polar Axis Group, which owns and develops the technology behind the platform.

Fun with the team

Our characters

Axel, Polo, Ollie, Axi, Memo, Felix, Rally and Ace help us explain what Coach Axis does, with a bit of fun along the way.

Meet the team

Join us at the start

Coach Axis launches in November 2026. The first 100 organisations to join become founding members, with direct input into what we build next and a named contact at Coach Axis.

There's no cost to try it. Register your interest or get in touch at contact@polaraxisgroup.org.