Fun with the team

Meet the team

Say hello to the characters who help us explain Coach Axis: Axel, Polo, Ollie and Axi, the education team Memo and Felix, and the tennis team Rally and Ace. They're made up, but the jobs they do are real: organising, keeping people safe, juggling the admin, helping people learn and getting the most out of every court.

Say hello to the crew. Axel, Polo, Ollie, Rally, Ace, Memo and Felix line up to meet you. Press play, with the sound on.

The core team

Keeping your bookings, members, payments and people in order.

Woof! Everyone's booked in.

Border collie

Axel The Organiser

Enthusiastic
Deeply reliable
Always one step ahead

Border collies are famous for keeping a crowd organised without breaking a sweat. Axel is Coach Axis rounding up your bookings, members and sessions so everything runs smoothly.

Fun bio

Axel loves fetching tennis balls just as much as he loves fetching overdue payments. He holds the world record for herding 50 under-10s into a straight line in under 12 seconds. He runs entirely on endless enthusiasm, high-fives and premium dog treats.

World record: 50 under-10s in a line in under 12 seconds
Favourite things to fetch: Tennis balls and overdue payments
Runs on: High-fives and premium dog treats

Spot Axel by: A Coach Axis track jacket, a whistle on a lanyard and a tablet tucked under one paw.

Don't worry. I've got this.

Polar bear

Polo The Protector

Calm
Protective
Reassuring
Grounded

Children's safety comes first at Coach Axis. Polo stands for the safety and strength behind the platform, so parents and clubs know their members, data and payments are in safe, capable paws.

Fun bio

Polo is the gentle giant of the Coach Axis team, and gives the absolute best high-paws in the business. He looks like a rugby prop, but secretly has a passion for elegant figure skating. He's famously unflappable and always carries a spare whistle and a spare water bottle for anyone who needs one.

Best known for: The best high-paws in the business
Secret passion: Elegant figure skating
Always carries: A spare whistle and a spare water bottle

Spot Polo by: A blue Coach Axis polo shirt, a sports cap, a clipboard and a very gentle smile.

One arm for bookings, one for payments, six for everything else.

Octopus

Ollie The Multi-Tasker

Highly efficient
Effortlessly capable
Surprisingly agile

Coaches and club volunteers juggle a hundred jobs at once. Ollie is Coach Axis taking on the admin and the heavy lifting, so you can get on with coaching.

Fun bio

Ollie can type on four keyboards at once while drinking a protein shake and spinning a basketball. They have a surprising passion for 80s aerobics and neon sweatbands. Ollie has never double-booked a court, mostly because they have an eye on absolutely everything at once.

Keyboards at once: Four, plus a protein shake
Double bookings, ever: None
Style icon: 80s aerobics and neon sweatbands

Spot Ollie by: A sporty headband and a Coach Axis vest, juggling a calendar, a phone, a clipboard and a tennis racket.

Beep boop! Payment confirmed.

Stopwatch and compass

Axi The Tech Guide

Sharp
Precise
Helpful
Frictionless

Part stopwatch, part compass. The stopwatch keeps time for your bookings and sessions, and the compass keeps your community pointing the right way. Simple, with one flat 5% fee and easy payments through Stripe.

Fun bio

Axi speaks entirely in encouraging beeps, boops and perfectly formatted spreadsheet data. Axi doesn't sleep, but goes into power-saving meditation mode for exactly 3 milliseconds a day. Axi's favourite number is 5, as in the 5% flat fee, and Axi strongly dislikes manual data entry.

Favourite number: 5, as in the 5% flat fee
Sleep: 3 milliseconds a day of power-saving meditation
Strongly dislikes: Manual data entry

Spot Axi by: A sleek digital face, floating hands and feet, and a compass needle, the "axis", that spins while it confirms a booking or a payment.

The education team

Here for tutors, teachers, learners and everyone running lessons.

I never forget a lesson. Now your diary won't either.

Elephant

Memo The Knowledge Keeper

Incredibly patient
Deeply supportive
Observant
A flawless memory

They say an elephant never forgets, which makes Memo the perfect study buddy. Elephants also thrive in close, supportive herds, just like the tutors, learners and groups who learn together on Coach Axis.

Fun bio

Memo hasn't forgotten a single fact since they were a calf. They can recite the entire encyclopedia by heart, but their true passion is patiently helping students find that magical "aha!" moment. Memo's favourite accessory is a perfectly sharpened HB pencil, and they give the most comforting trunk-hugs after a tough exam.

Facts forgotten: None, ever
Favourite accessory: A perfectly sharpened HB pencil
Best known for: Comforting trunk-hugs after a tough exam

Spot Memo by: A Coach Axis cap and cardigan, a yellow pencil tucked behind one big ear, a stack of books and a tablet showing an online lesson.

Every problem is a puzzle waiting to be cracked.

Fox

Felix The Clever Problem-Solver

Witty
Adaptable
Endlessly curious
Brilliant at breaking things down

Foxes are famous for quick thinking. Every student learns differently, and a great tutor has to be as clever as a fox, changing their teaching style on the fly and finding creative ways to make a tricky subject click.

Fun bio

Felix sees every difficult maths problem and every tough grammar rule as a puzzle waiting to be cracked. He's famous for his unconventional teaching methods, which often involve riddles, scavenger hunts and brain teasers. He reads a new book every single night and runs entirely on curiosity and copious amounts of matcha tea.

Books a week: Seven, one every night
Runs on: Curiosity and matcha tea
Teaching tools: Riddles, scavenger hunts and brain teasers

Spot Felix by: Round reading glasses, a Coach Axis sweater vest, a glowing light bulb in one paw and a puzzle cube in the other.

The tennis team

Here for coaches, clubs, schools and everyone who loves to play.

Let's keep this rally going!

Kangaroo

Rally The Court Champion

Bouncy
Resilient
Endlessly encouraging
Highly agile

Tennis takes constant movement, agility and stamina, which kangaroos have plenty of, and Rally's pouch makes a handy built-in ball hopper. Her name is the tennis term, and it's what she does best: rallying the whole community together.

Fun bio

Rally has endless stamina and can keep a volley going for three days straight. She's the team's ultimate hype-woman. She claims her pouch only holds a few spare tennis balls, but her teammates swear they've seen her pull out water bottles, fresh grip tape and an entire tactical clipboard.

Longest volley: Three days straight
Job title: Ultimate hype-woman
Found in her pouch: Balls, water bottles, grip tape and a clipboard

Spot Rally by: A white tennis dress with Coach Axis navy and green, a branded visor and wristbands, a racket mid-swing and a pouch stuffed with tennis balls.

That was out. By one millimetre.

Falcon

Ace The Precision Player

Focused
Sharp
Highly accurate
Observant

In professional tennis, line-calling technology tracks the ball with pinpoint accuracy. Ace stands for that precision and the technical side of coaching: the right angle, the perfect serve, and always calling the lines fairly.

Fun bio

Ace has 20/20 vision and can spot a ball that's out by a single millimetre from 50 feet in the air. He's the team's strategic mastermind. Despite his intense focus on court, he's a total softie who loves to roost on the net posts during water breaks.

Eyesight: 20/20, from 50 feet up
Line calls: Accurate to the millimetre
Favourite spot: The net post, during water breaks

Spot Ace by: Sleek feathers, a Coach Axis polo and sweatband, a racket slung over his back like a quiver of arrows and a tennis ball in his talons.

Spot them around the site

Where to find them

Axel, Polo, Ollie, Axi, Memo, Felix, Rally and Ace are fictional characters created for Coach Axis.

Be one of our first 100 founding members

Register your interest and we'll be in touch before launch in November 2026. No sign-up fee, no subscription, no cost to try it.